Alcohol Policies Project

Center for Science in the Public Interest

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About This Site | Contact Us | Alcohol Policies Project | Center for Science in the Public Interest

A response to beer-industry propaganda

 
 
 

 

 

Underage Drinking & Beer

What about underage youth and beer? Beer is the choice alcoholic beverage of underage persons.  It's the most easily accessible and generally the cheapest alcoholic beverage for youth to obtain.  Industry spends billions of dollars on marketing campaigns to attract the next generation of heavy drinkers -- those people whose drinking will line producers' pockets. 

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Beer Consumption

Spending more than $74 billion on beer in 2002, Americans drink beer more than any other alcoholic beverage.  Not only is beer the most commonly consumed alcoholic beverage; beer drinking accounts for most of the hazardous alcohol consumption reported in the United States.

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Beer & Impaired Driving

Government studies show that beer is the drink most commonly consumed by people stopped for alcohol-impaired driving or involved in

alcohol-related crashes.

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Other Alcohol-Related Harms

Beer isn't the only alcoholic beverage that can cause harm.  Consumption of any alcoholic beverage, such as wine, liquor, or alcopops, can lead to riots, violence, and contracting STDs, among other problems.

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Beer Responsibility??

Brewers claim to have spent nearly a half billion dollars over the past decade on "alcohol awareness and education programs" purporting to help prevent underage drinking and alcohol abuse and promoting "responsible drinking." Despite those claims, there is no evidence that brewers' responsibility programs have been effective in combating societal alcohol problems.

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Kid-Friendly Beer Ads

Despite industry denials of targeting children, alcohol ads clearly appeal to underage persons.  Televised alcohol advertisements have a significant effect on adolescent alcohol consumption and brand recognition.  Beer companies nurture the next generation of heavy drinkers.  They know that the future of their industry depends on them.

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The Incredible Shrinking Beer Tax

Because the federal government and many states haven't raised beer tax rates in many years, the value of beer taxes has eroded over time.  In effect, the impact of excise taxes on the price of beer has decreased dramatically.

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Beer Money

Money goes a long way...and that of the beer industry is no exception.  The beer lobby plays a powerful role in politics, influencing state and national policies by contributing to policymakers' campaigns and by pouring thousands of dollars into self-interested advocacy advertising.

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Beer Companies Oppose Pro-Health & Safety Reforms

While touting its contributions to curb underage drinking and reduce drunk driving, the beer industry still fights against legislative reforms, such as increasing the beer tax and lowering alcohol BAC levels for drunk driving.  Those measures would undoubtedly improve the health and safety of Americans.

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